## MiiN Cosmetics’ Web Push Notifications Strategy: 7X ROI Across 4 Countries

**Founded in 2014**, MiiN Cosmetics is a brand specialised in **Korean skincare**, with a strong presence across several European countries including **Spain, Germany, France, and Italy**. In addition to its eCommerce platform, MiiN also operates **brick-and-mortar stores in key cities** such as **Barcelona, Madrid, Paris, and Munich**.

Its value proposition lies in **bridging the gap to high-quality K-beauty products**, offering a shopping experience that combines **expert guidance**, **innovation**, and a **distinct brand identity**. With an **omnichannel strategy** and attention to detail, MiiN has become a **go-to destination for Asian beauty in Europe**.

## Challenge
MiiN Cosmetics aimed to strengthen **engagement with anonymous users** and boost **online sales** through an **automated**, **personalised** channel aligned with its **brand aesthetics**.

The strategy needed to adapt to a constantly expanding structure:
- **Four different countries** with unique audiences, languages, and behaviours  
- The need to **maintain brand and visual consistency** across all customer touchpoints  
- A strict requirement to operate **without third-party data** and in full **GDPR compliance**

MiiN was looking for a channel that could **automate retargeting**, **preserve a consistent brand experience**, and **scale across multiple languages**.

## Solution
### **Personalised Campaign Setup**
The Frizbit team has worked closely with **MiiN Cosmetics** to design campaigns tailored to the specifics of their **K-beauty business** and the **unique characteristics of their international markets**.

The goal was to **re-engage users at different stages of the purchase journey**. To achieve this, **automated product and cart abandonment campaigns** were configured for each country in **five different languages**: Spanish, English, German, Italian, and French.

In addition, the content design was adapted with **images, copy, and styles customised by country** to ensure brand consistency across languages.

### **Native Opt-in**  
MiiN Cosmetics enabled **native opt-in on both desktop and mobile**, allowing them to **collect subscribers organically and transparently**, without relying on third-party cookies or personal data.

This strategy allowed them to build a database of **genuinely interested users**, **respect user privacy**, and **deliver messages in each domain’s language**.

**Results:**  
- **5,000+ new subscribers** collected in a single month  
- **Cross-device opt-in** on both mobile and desktop  
- **Messages adapted** by language and domain  
- **Fully GDPR compliant**

### **Bulk and Triggered Web Push Notifications**
La estrategia de notificaciones web push de MiiN Cosmetics combina **campañas promocionales masivas** con **recordatorios de productos automatizados** personalizados.

Esta estrategia incluye campañas **estacionales y promocionales**, así como notificaciones **comportamentales (automáticas)** que se envían automáticamente según la navegación de la usuaria: categoría visitada, producto visto o carrito abandonado.

Las campañas masivas se han aprovechado como **canal de amplificación**, permitiendo a la marca llegar a toda su base de datos con comunicaciones relevantes, y reforzar sus campañas activas con mayor alcance.

**Resultados Notificaciones Push Web Automatizadas:**

**4,27 %**  
CTR Notificaciones Push Web Automatizadas  
**+25.000**  
Notificaciones Push Web Automatizadas Enviadas

### **Multi-language Campaigns**
MiiN Cosmetics’ web push campaigns are automatically sent in the **user’s browser language** and from the **domain associated with their country**, offering a **truly localised experience** in each market.

**Active countries:**  
🇪🇸 Spain  
🇫🇷 France  
🇮🇹 Italy  
🇩🇪 Germany  
🇵🇹 Portugal _(coming soon)_

## **What’s next**
### Expanding the strategy to new markets.
After seeing **consistent results in Spain, France, Germany, and Italy**, MiiN Cosmetics is preparing to launch **Web Push Notifications in Portugal**. The goal is to **maintain effective, automated communication** with Portuguese users, following the same **multilingual and behaviour-based approach**.

This expansion reinforces their commitment to **scale without losing personalisation**, and to continue **optimising user engagement throughout the funnel**.

David Alarcón  
E-commerce Manager

“For the past 5 years, we’ve been able to automate our entire retargeting flow without losing control over our tone of voice or messaging.

Having a solution like web push notifications that effortlessly adapts to our four domains and manages multiple languages has allowed us to scale without complications.

It’s a channel that works quietly in the background, and without a doubt, it’s been delivering results month after month.”